Equine Marketing: Science

Equine Marketing: Science: "What is going on in their tiny little brains? Or is it just that their brains are different to ours? I am about to learn a lot more about th..."

Science

What is going on in their tiny little brains? Or is it just that their brains are different to ours? I am about to learn a lot more about the Science behind how horses learn. I have a new client on board that is an Equitation Science Consultant. I will be advixing her on the start up of her consultancy and building a website for her .....and I hope learning alot more about this fascinating subject.
To make it even better my new client is an old uni friend (yes sadly uni was quite some time ago for me!)
Watch out for more developments in the new year!

Blenheim

Always nice to go to Blenheim Horse Trials. Had a chance to clamber over a few horseboxes - still researching their for Bryans new company. Talked to many of the stand holders that we know - concerning to hear many of them saying that the stands were not making enough profit to warrant attending. It seems certainly for tack stalls that more and more sales are online and people are just not shopping.....
Recession and changing buyer behaviour - what a combination!

Made some good contacts and had a couple of enquiries for work - so seems like things are not so gloomy for ElliottEQ!

Resolutions, Solutions, Ablutions

Been a busy day today, finalising some creative for a new stand design, as usual finding good high quality photography - of what you actually want is always a challenge - despite huge picture libraries to look at. I think we are getting there though!

Also been busy trying to be creative on the cheap. It might be time to invest in some of my own graphic design software .....hmmm I know thats expensive.....

Office security have been very annoying today - how many times have I had to get up from my desk and let them out for a pee???!

Lovely Blue shampoo

Took a trip to the Groomers showroom today. An interesting company that started life in the canine world and is now expanding into Equine. I always love to see companies that have a really positive strategy for growth. And of course even more on those that are building market share in the Equine world! take a look at groomers-online.com

Paul Fisher on Undercover Boss was just brilliant. Like most of the programs in this series it came down to people stories in the end. Not exposing massive strategy issues for businesses but focussing on the fact that all business are only as good as the people that work for them. It really made me refocus on how worthwhile the work is that I have been doing with the Recruitment and Training team at the British Horseracing Authority with the careersinracing project and also my work as a Director of the British Grooms Association. Without happy productive workers you will not get the best performance from your business. More and more bosses should go undercover and get back to their roots - even if it is just for one day!

I'm researching horseboxes today for Bryans new business. Wow there is such a range in prices - and so much to consider, payloads, build quality, quality of the actual lorry.....I think we need to get in some demonstrators! Still it makes a break from advertising creative which is the other task for the day!

In London today for client meetings. I make the trip up most weeks, its good to stay in touch with City life - even though I love the fact that most days my office is facing a field full or cows. Swapping it today for a tube full!

Tweet Tweet

Trying to set up a Twitter account at this very moment - but technical faults with the site at the moment. Patience, and a truck load of user names and passwords are whats needed!

Getting Started

Digital Marketing - time to up my knowledge on all aspects of social media marketing!